Control zero Keratin Straightening System
WHAT IS THE CONTROL ZERO™ SYSTEM?
CONTROL ZERO™ is the first highly effective and completely safe non-formaldehyde hair straightening system in the world. It was developed by the scientists at Anevolve Corporation to provide the same kind of straightening found in formaldehyde-based products but without any formaldehyde or other carcinogenic or toxic products. Made in the USA, it works better than what are commonly called Brazilian Keratin Treatments (BKT), lasts as long and leaves hair shinier, stronger and more frizz free than any other product. THERE IS NO ANIMAL TESTING AND NO ANIMALS ARE HARMED IN PRODUCTION.
HOW DO I KNOW THAT IT IS SAFE?
CONTROL ZERO is actually made of food grade materials that you can eat (though it probably does not taste very good!). The active ingredient and proteins are all 100% edible. Sensitivity to these ingredients is very rare and includes only a tiny percentage of people with unusual food allergies, such as an allergy to wine. If you rub Control Zero on your skin nothing will happen. Every ingredient in the Control Zero system complies with this most stringent health requirements in the world including those of the European Union Cosmetics Directive, Health Canada, and the FDA. There is a 100% money back guarantee: no formaldehyde or formaldehyde gas of any kind, no toxic chemicals and no other suspected cancer-causing chemicals. You can tell your clients that it is formaldehyde free and advertise it as formaldehyde free with no fear.
HOW CAN IT MAKE YOUR HAIR STRONGER?
The key to the Control Zero system is Cynectin™ a special blend of long filament proteins and peptides from a number of sources that actually replicates the biological structure of human hair. Unlike the conventional keratin found in other products which have been cooked and chopped in production, Cynectin is 90% identical to the physical structure of your hair. Since it is applied at a much lower heat (see below) which does not cook the keratin proteins as happens at 450°F (230°C) and since it contains no lethal preservatives that kills the keratin and other proteins, Cynectin both feeds the hair from inside and provides a protective shield against harsh sunlight and air pollution.
DOES FORMALDEHYDE-BASED STRAIGHTENING MAKE HAIR WEAKER?
Conventional straightening treatments, including those that use formaldehyde, have been proven to dramatically weaken your hair. After a formaldehyde-based treatment, for example, hair is only about 80% as strong as it was before the treatment. (After using a "relaxer" hair can be so brittle than it breaks when touched--having lost 70% of its strength). In so-called Brazilian straighteners the denatured keratins included in the bottle (if there are any at all) have all been killed by the formaldehyde used to open the cuticles and then "fried" by excessively hot ironing. Keratin cannot live in the presence of formaldehyde or of high direct heat. By using much lower heat and no toxins of any kind and a specially enriched Cynectin formula, key proteins in the hair are actually enhanced and more evenly distributed after the treatment ... much as they are in the hair of children.
HOW MUCH DOES A CONTROL ZERO™ TREATMENT COST?
CONTROL ZERO is priced to cost salon professionals about the same as BKT solutions. We suggest pricing commensurate with its quality.
IS IT APPLIED LIKE BRAZILIAN BLOWOUT OR OTHER FORMALDEHYDE KERATIN STRAIGHTENERS?
No. The application is somewhat different and actually simpler to do. As with so many other salon techniques, like coloring, there are some application techniques and tricks that you need to be taught to do. Overall, it takes about the same amount of time as a BKT treatment, depending on the length and condition of the client's hair. We will train licensed salon professionals how to use the product. CONTROL ZERO is not for sale to the general public.
DOES CONTROL ZERO™ REQUIRE ANY SPECIAL WARNINGS TO CONSUMERS?
No. There is no chemical in the product that requires a special California Proposition 65 warning or any warning under the new Oregon laws. Clients who tell you that they will are allergic to wine should try a skin test before the product is applied. This is very rare.
WHAT IS THE FLAT IRONING TEMPERATURE?
The final finish temperature recommended for Control Zero is 380°F, 70°F less than that used by BKT straighteners. It is safer, more comfortable, and, above all, does not destroy the keratin in the hair or the Cynectin proteins that are being applied. Clients with very fragile or overtreated hair may require an even lower temperature, but the Anevolve System will still work.
HOW MUCH TIME IS RECOMMENDED BETWEEN TREATMENTS?
A typical Control Zero treatment lasts 3 to 4 months before the client begins to experience the need for retreatment. As with coloring and many other salon treatments, this is variable depending upon the clients rate of hair growth, the condition of their hair and upon their continued use of Anevolve Shampoo with Cynectin and Anevolve Conditioner with Cynectin. Continued reapplication of the Cynectin proteins by shampooing and conditioning will keep the hair smoother, stronger and much more frizz free for extended periods of time.
MUST THE CLIENT USE ANEVOLVE SHAMPOO AND CONDITIONER?
Use of our shampoo and conditioners is highly recommended since the long term "magic" is really provided by the Cynectin proteins and peptides. While the client will experience the same quality treatment in your salon, they will ultimately be much happier with their hair if they also use Anevolve shampoos and conditioners to add Cynectin on a daily basis. It is not just a matter of cleaning the hair, continued use will keep the hair more manageable, shiny, strong and frizz free over time.
HOW MANY SALONS WILL OFFER THE CONTROL ZERO SYSTEM?
We have a limited application of the Control Zero system for various parts of the world and we expect to sell most of it in Europe, where formaldehyde-based formulas are absolutely forbidden and where the BKT companies have all been expelled recently. Only a few selected and trained local salons will offer the product.
WHEN CAN I EXPECT DELIVERY?
If you have been trained in the use of the product and decide that you want to offer the Control Zero system, you can expect your first delivery about thirty days after you place your order. Thereafter replenishments are expected to be available with a few days shipping time from our boutique factory in Boca Raton, Florida. Unlike many other suppliers, we will meet the needs of our current customers before we expand and leave existing customers high and dry.
Copyright © 2011, Anevolve Corporation
